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What's the best way to make local SEO effective?

  • Local search can be extremely useful for small companies. According to the findings of a HubSpot study that found 46 percent of Google searches are local-related information. Additionally, 72 percent of those who conduct the local search will visit the store in the vicinity of 5 miles. If you wish for your company to be optimized for local searches, local SEO (Search Engine Optimization) is essential. In the article below, we've listed some suggestions from the most reputable SEO experts to help make your local SEO efficient. After reading this article, you'll understand how you can improve your business's reach to potential customers using local search to decide which products or services to buy.

    What is local SEO?

    Local SEO refers to optimizing a website to a specific location. Businesses can boost the amount of organic traffic, brand exposure, and leads through local searches conducted by customers who live nearby by following local SEO best practices for an SEO business.

    Let's move on to the important aspect: how to build an effective local SEO strategy to rank higher on local searches.

    • Create an account on Google Business Profile: Google Business Profile enhances your company's web presence in a matter of minutes by allowing it to be displayed in search results where it normally wouldn't appear. To gain access to the Business Profile, you must have an existing Google My Business account connected to that profile. If you fill in all the information on the Google My Business account, it will be added to Your Google Business Profile.
    • Make your site mobile-friendly: With the increasing use of phones in our day-to-day lives, a lot of people make use of their smartphones to search for local information and businesses. According to a survey, 82 % of people have utilized their mobile devices to perform the "near me" search. Therefore, your website must be mobile-friendly so that mobile users are able to navigate it and find the information they need.
    • Regularly solicit feedback from customers: Your customers are more knowledgeable than anyone else, and they can attract new customers by leaving reviews on websites such as Facebook, Google, etc. Therefore, if you wish to improve your local SEO, you should let your customers voice themselves, then respond when necessary and try to solve any genuine concerns caused by reviews that are not favorable.
    • Utilize the location pages: If your business has multiple locations, you should create location pages. Location pages give readers the name of your business address, telephone number, address description of hours and hours of operation, along with parking information, as well as numerous other details. Be aware that you'll have to update the information on all other locations in the same manner that you display it on these pages. You must be sure to avoid duplicate content in many locations.
    • Build local links: Alongside getting links from sponsors or partners significance of developing links for your company cannot be overemphasized. Link building locally is associated with engagement in the community. Thus, it is important to improve your links by establishing connections with local websites within your industry. This is the fastest way to build a huge number of quality backlinks and then send the most potent signaling to Google.

    Do you need help in growing the visibility of your local search engine? Contact DotCreative to assess your website and develop an SEO strategy based on data to bring in more traffic, improve your rankings, and be at the top of local search.