Trigger Sprayer Manufacturers


    Manufacturers have to accommodate infinite hand sizes, grip preferences and usage dynamics. Though, it looks to me as if they have made some very deliberate and necessary tradeoffs in designing their Trigger Sprayer(KEXON) units. So, how can I provide direction for improving such an iconic package structure when it must serve such a wide range of users and uses? Well, I’ll argue two points:

    The design strategy for the trigger sprayer has not kept up with its ubiquitous use across multiple surfaces in multiple settings. The advent of the “all-purpose” cleaner has exacerbated this issue by expecting one bottle to perform well in all situations.

    While there may be some true “friction points” to be fixed, the real opportunity may be in delighting the consumer with a usage experience that delivers beyond her expectations.

    Admittedly, the women I observed say there’s nothing wrong with trigger spray bottles. But when I watched as they handled bottles throughout the experience cycle, from storage through disposal, I realized there are obvious opportunities for innovation.

    The storage sinkhole

    Granted, managing and organizing a multi-person household (as all of these were) is tough work. And a good look under the sink (kitchen and bath), where trigger spray products are primarily stored, bears this out. This is particularly interesting, because other storage locations and surfaces around the home show an almost compulsive urge to organize, label and contain.

    So what’s going on under the sink? Well, it’s a catch-all for many kinds of cleaning and non-cleaning products in co-mingled disarray. Cleaning rags sit on top of spray bottles. Paper towel rolls meander. Spray cans, sponges, tools and even food products vie for the same real estate.

    Click PP Bottle to learn about more information



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